Compare Amazon, Flipkart, Myntra, Meesho and Ajio side by side — fees, image rules, video and fulfilment — then open the complete seller guide for each marketplace.
A marketplace seller is a registered business that lists and sells products on third-party ecommerce platforms such as Amazon, Flipkart, Myntra, Meesho and Ajio. The marketplace brings traffic, payments and often logistics; the seller owns the catalogue, pricing, stock and listing quality — and every marketplace applies its own rules to images and content.
Every seller hub in this series covers
Open the hub for the marketplace you sell on. Each one is a complete guide — onboarding, image rules, photography, fees and growth — with its latest articles.
Best for: Broad, multi-category catalogues
Amazon seller hub: Seller Central setup, Brand Registry, 2026 image & A+ Content rules, fees and growth guides. Amazon-ready shoots by Uniqs Studio, Delhi.
Latest guides
Best for: Mass reach & festive-sale volume
Flipkart seller hub: Seller Hub registration, brand approval, 2026 image rules, zero commission, penalties & growth guides. Flipkart-ready shoots, Delhi.
Best for: Branded apparel & D2C fashion
Myntra seller hub: onboarding, catalogue rules, image guidelines, product photography, video & growth guides. Myntra-ready shoots by Uniqs Studio, Delhi.
Latest guides
Best for: Low-price & unbranded products
Onboarding, catalogue rules, product photography, video, fees and growth guides for Meesho sellers.
Best for: Premium & trend-led labels
AJIO seller hub: supplier registration, 2026-27 image guidelines, catalog QC, business models, fees and growth. AJIO-ready shoots by Uniqs Studio, Delhi.
Commission, image specs, background rules, video support and fulfilment for every marketplace, side by side.
Swipe the table sideways to see every marketplace.
| Factor | Amazon | Flipkart | Myntra | Meesho | Ajio |
|---|---|---|---|---|---|
| Best for | Broad, multi-category catalogues | Mass reach & festive-sale volume | Branded apparel & D2C fashion | Low-price & unbranded products | Premium & trend-led labels |
| Audience | Broad, search-driven | Mass, price-aware | Fashion-first, brand-aware | Value-seeking, Tier 2–3 heavy | Fashion-first, brand-led |
| Commission model | Category-wise referral fee + closing & shipping fees | Category-wise commission + fixed & shipping fees | Category-wise commission + fixed & logistics fees | 0% commission; shipping & other charges apply | Category-wise commission + logistics fees |
| Main image background | Pure white (RGB 255, 255, 255) | White or light, uncluttered | Clean studio, model-led | Plain, no text or watermark | Clean studio, model-led |
| Image format | Square, 1000 px+ for zoom | Square, high-res for zoom | Portrait 3:4 | Square, clear front view | Portrait, high-res |
| Video support | Yes, for brand-registered sellers | Select categories | Select categories | Limited | Limited |
| Fulfilment options | FBA, Easy Ship, Self Ship, Seller Flex | Flipkart Fulfilment or seller-shipped | Marketplace, SJIT, SOR & outright | Meesho-arranged pickup & delivery | Marketplace pickup, SOR & outright |
| Brand approval | Optional (Brand Registry) | Needed for some brands | Required | Not needed for most | Required |
| Full guide | Amazon seller hub | Flipkart seller hub | Myntra seller hub | Meesho seller hub | Ajio seller hub |
Fees and specifications change often and vary by category. Confirm current rates and image rules in each seller panel before you price or shoot.
Start where your buyers already shop, prove your margins on one platform, then expand. Most growing brands settle on two or three marketplaces within their first year.
What do you sell?
Search-driven demand, FBA fulfilment and A+ Content for registered brands make Amazon the widest-reach starting point.
Strong in value-conscious and festive shopping, with Flipkart-run fulfilment available when you are ready to scale.
A fashion-first audience that rewards model-led, portrait imagery. Add Ajio once your catalogue is stable.
A zero-commission model and a Tier 2–3 heavy audience, where clean and simple images carry the listing.
A curated, brand-led fashion marketplace where polished model shoots and consistent styling matter most.
These rules hold on every platform. Shoot to them once, and every marketplace crop comes from the same master files.
Selling on several platforms? Plan one production day for ecommerce fashion photography for Myntra, Amazon and Flipkart, and compare ghost mannequin vs model vs flat lay photography before you book.
Each format suits some marketplaces better than others. Pick the mix for your category, or book them together in one shoot.
Model photographyLeads on Myntra and AjioMenswear model shootsLifestyle and studio framesWhite background catalogueMain images for Amazon and FlipkartGhost mannequinClean fit for large SKU countsFlat layBudget-friendly for Meesho
Play product video
Short product videos show movement, fabric fall and scale that stills cannot. Amazon supports listing videos for registered brands, while fashion marketplaces are widening video support category by category — so shoot video in the same session as your stills.
Explore ecommerce video productionQuestions sellers ask before choosing or adding a marketplace.
Still deciding?
Share your category and SKU count. We’ll suggest a marketplace mix and a shoot plan that covers every platform’s specs.
Ask on WhatsAppIt depends on what you sell. Branded apparel and D2C fashion usually start on Myntra or Ajio, broad catalogues on Amazon, mass-market and festive-volume products on Flipkart, and low-price or unbranded products on Meesho. Start where your buyers already shop, then expand.
Yes. Most brands sell on two or more marketplaces with the same GSTIN and catalogue. Keep stock synced across seller panels, and adapt images, titles and attributes to each marketplace’s rules.
No. One GSTIN works across marketplaces. If you store stock in another state, for example in a marketplace fulfilment centre, you may need to add that location as an additional place of business or register in that state. Confirm the details with your CA.
Mostly, if you shoot high-resolution master files. Main image rules differ — Amazon needs a pure white background, while Myntra and Ajio favour portrait, model-led frames — so export marketplace-specific crops from the same shoot.
Meesho advertises zero commission, while Amazon, Flipkart, Myntra and Ajio charge category-wise commission or referral fees. Compare the total cost per order, including fixed, shipping and return charges, not just the commission rate.
Aim for at least five to seven images per SKU: front, back, side, a detail close-up, a styled or model frame, and a size or scale reference where relevant. Check each marketplace’s minimum and maximum before uploading.
Yes. Uniqs Studio plans one shoot in Delhi NCR covering model, catalogue, flat lay, ghost mannequin and video, then delivers SKU-wise files exported to each marketplace’s specs.
Every marketplace seller guide on the blog, newest first. Filter by marketplace, pick a topic or search.
Tell us where you sell and how many SKUs you have. We’ll plan formats, crops and delivery folders for each marketplace from our Delhi studio, with pickup across Delhi NCR.
